Rimmel London will create a capsule colour collection with the hottest music artist to recently hit the London scene, Rita Ora. With her widely followed and true unique sense of British style, Rita Ora brings the perfect edge and glamour to the brand through her new ‘must have’ colour collection. Emanating from the looks that has turned her into such a media magnet,  Rita Ora will work with Rimmel London to create the most trendy & stylish lip and nail shades of the season, to be released as of February 2014.

The  “Hot Right Now”, “RIP” and “How We Do (Party)” singer was shot to fame with her album climbing the top of  UK  charts . Her first album “Ora” which was released shortly after topped the UK charts and became an instant International success. The world is eagerly awaiting the launch of her second album.

“We are extremely excited about this new collaboration with Rita Ora. She is young, fresh and on the brink of a huge international career and we are sure she will bring a lot of creativity and fun to the Rimmel brand”.

“Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products,” states VP of Global Marketing Rimmel,Friedemann Schmid, “With this new collection we are combining both the London street vibe with Rita’s amazing style and we look forward to sharing the amazing result”.

“I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand. I am absolutely obsessed with makeup and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!” says Rita Ora.