The 2014 FIFA World Cup™ Trophy Tour by Coca‑Cola has today arrived in Great Britain and has delighted one lucky town with a surprise visit to Southend.
The solid gold Trophy was unveiled during a football training session at Shoeburyness High School to a group of unsuspecting lucky teenagers and their coach Rachael O’Brien.
Rachael came out on top in a campaign run by Coca‑Cola Great Britain StreetGames, a sports charity supported by Coca‑Cola Great Britain since 2010 – encouraging coaches and teams to nominate individuals who had made an outstanding contribution in their community. The reward being the FIFA World Cup™ Trophy making its first visit to their local town during the GB leg of the tour.
Rachael is a sports coach and mentor working with young people from deprived areas in Southend – and has been doing so for the past 18 months. She also works with the Muslim and African communities to help with community cohesion within the town, encouraging people to play sport together and break down any barriers.
The FIFA World Cup™ Trophy is making an unprecedented global tour around the world of nearly 100,000 miles, visiting 90 countries in 6 continents as part of the 2014 FIFA World Cup™ Trophy Tour by Coca‑Cola.
The FIFA World Cup™ Trophy is in Great Britain from 12th – 18th March 2014 and with its first stop in Southend complete, will be heading to London, Glasgow, Cardiff and Manchester over the coming days.
Coca‑Cola are offering fans opportunities to get up close to the FIFA World Cup™ Trophy while it is travelling across the nation; the Trophy will be visiting Westfield W12 shopping centre in London on Friday 14th March from 08:00 until 21:00, George Square in Glasgow on Saturday 15th March from 10:30 until 18:30 and Union Square in Cardiff on Sunday 16th March from 10:30 until 18:30. Fans who visit the 2014 FIFA World Cup™ Trophy Tour by Coca‑Cola will have the unique opportunity to have their photograph taken with the Trophy and enjoy a host of fun, football festivities.

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