PUMA unveiled PWRCOOL, a cooling technology designed to keep the body at an optimal temperature to preserve energy. PWRCOOL is incorporated into a complete collection of thermo-regulated apparel and footwear.

Karin Baust, GM, Running and Training at PUMA said, “we have designed PWRCOOL while always keeping the comfort of the athlete in mind. PWRCOOL helps keep athletes comfortable in hot weather conditions to enable them to maximize their workouts.”

A long history of working with Jamaican athletes gave PUMA the perfect hot environment to test PWRCOOL as part of the development process. Olympic medalist Hansle Parchment said, “living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting. PWRCOOL is a great technology to help counter that; it works well in both the shoes and training wear. I like it, the IGNITE PWRCOOL shoe is particularly cool.”

PWRCOOL footwear products feature a ComfortTemp tongue liner to regulate body temperature. The apparel is complete with PWRCOOL cooling print on the inside that activates with moisture. When you sweat, it cools you down. The PWRCOOL collection is designed with CoolCELL: highly functional materials that draw sweat away from the skin while anatomically placed air flow features offer superior temperature regulation. CoolCELL keeps the body cool and dry during exercise.

Featured products include:
The IGNITE PWRCOOL combines the superior cushioning of IGNITE FOAM with the cooling technology of PWRCOOL to provide step-in comfort and promote long lasting performance. IGNITE FOAM is a superior cushioning material that disperses impact while providing optimal responsiveness. The World’s Fastest Man, Usain Bolt trains in IGNITE PWRCOOL to help regulate his body temperature.

The FAAS 500 v4 PWRCOOL is designed for the everyday runner with new tooling to create lightweight cushioning. The ComfortTemp tongue liner helps regulate the body temperature and boost performance.

The PWRCOOL Graphic SS Tee features the visible PWRCOOL cooling print that activates with moisture and delivers an instant cooling effect. In addition, coolCELL technology draws sweat away from the skin while anatomically placed ventilation offers superior temperature regulations.

The Women’s PWRCOOL ¾ Tight features PWRCOOL all over cooling print that activates with moisture to cool and reduce body temperature. The highly functional CoolCELL material draw sweat away from the skin to control body temperatures.

The Men’s PWRCOOL 2 in 1 Short has a built in compressive tight underneath the shorts that features the PWRCOOL all over cooling print to regulate body temperature under hot conditions.

Beginning April 2015, PUMA PWRCOOL products will be available in Men’s and Women’s footwear and apparel styles at select running specialty stores, PUMA Retail, select sporting good wholesalers worldwide and online at www.shop.puma.com.