You have a brilliant idea, you are so excited and you can’t wait to launch this beautiful idea and turn it into an award-winning start-up!

However, here’s the thing: you need to pitch your ideas to investors in order to get funding for the business.

One of the things that most start-up owners want to learn more about is how they can easily fund their start-up and get it running.

There are different ways one can get funding, and one of such ways is the business or start-up being funded by investors.

As a start-up or business owner, to get funding from investors, you need to ask yourself some crucial things such as: 

How best can you appeal to the investors and make them get interested in what you do?

What are those things you need to tell them to make them believe your “brand story?”

Have you perfected your ‘brand story’ yet?

Dear business owner, here are some useful tips for you on how to pitch your ideas like a pro:

Be Clear on your Offering. Who are you and why do the investors need to invest in your business? What is your Unique Selling Proposition? What stands you out and makes your brand distinct and beneficial? You need to be clear on all these things and much more.

Prepare. It is one thing to be clear of what you are offering, and it is another thing to be prepared. Be prepared, think of possible questions that might come up and research on how to best answer them. Also, you need to research about the investors and know who they are and what appeals to them. In addition, you need to also research about companies that the investor or investors have invested in the past.

Tell your Brand Story. Tell your story fluidly and natural, let them be able to connect with you and understand your ‘why’ and what makes it a profitable venture.

Talk about things you have achieved. Have you been able to sort out some important things like registration, legal requirements, market research, etc?

Have a defined plan for your business. What are some of your long term and short term plans for your business? Where do you see your business in future as well as the nearest future? You need to make sure you know this and that you are able to effectively talk about it. Your plan should also clearly identify the stakes each individual will have in the business

Who are your target audience? You also need to be clear on who your target audience are and if you have research about them.

Negotiate for a win-win. Whatever you do, always ensure that you negotiate for a win-win situation. Don’t settle for a deal that isn’t right or profitable for your business. Avoid being in a rush to get funding that you don’t carefully examine the terms of the contract you sign or the things you agree to.

Are there other things not listed above? Kindly share them with us below!