Afua Sam, a Ghanaian born international designer launches a new line – ‘The ‘A’ Concept by Afua Sam’ – Vibrant and Chic Ready-To-Wear, set to revolutionise how we wear ankara in 2018.

After several years of making name for herself in the USA, Ghanaian born designer Afua Sam, multi-award-winning, multi-talented, founder and Creative Director of DC’s based couture fashion house; Studio D’Maxsi has finally launched a new brand, ‘The ‘A’ Concept by Afua Sam’.

‘The ‘A’ Concept by Afua Sam’, was created for fashion lovers of colourful, vibrant garments, providing affordable chic garments that are stylish alternative for both female and male, young and old. Completely away from the elegant and glamorous red carpet looks of the STUDIO D’MAXSI brand. The concept came to life after numerous requests and inquiries for fast accessibility to custom-made or limited designs without the wait.

Afua who was once described by Vogue Magazine’s former editor-at-large and fashion icon, André Leon Talley, as an epitome of elegance, said, “The idea has been lingering for a long time and I finally got the courage to pursue creating this new line without losing the identity of the already established brand, my very first baby, STUDIO D’MAXSI, I decided to create a complete new brand to deliver the idea of ‘THE A CONCEPT BY AFUA SAM’.”