Idris the premium menswear collection.
The Idris Elba and Super dry collection which launched in October and November respectively is anticipated to reign as the definitive lead in premium style for men.

Made from 100% butter-soft premium leather and contrasting heavy coated zips, The Leading Leather Racer Jacket is a hero piece, reflecting the gritty, urban style of the star. Down-filled outerwear at the highest quality features throughout with attention to detail at its finest. The Aviator Down Parka with a fur-trimmed hood, monogrammed lining and internal pocket detailing makes for a powerful winter staple.

Tailored wool town coats, monogrammed reversible bombers, plus mac and trench coats that can be worn belted over tailoring or open over denim are key pieces. The Director Down Sports Trench delivers sophistication in both silhouette and fabric.
It’s British, grounded and cool – Elba’s urban signature style resonates throughout the 250- piece collection. Deep tonal colours are paramount; a fusion of midnight blues, graphite greys, and jet-black sealed with signature-scar detail and a pop of cobalt blue emphasises the finest fabrics. Some of the key garments have been named to reflect Idris’ personal journey.

A full look at the new collection can be seen in the C. Hub January edition where you can view first hand the entire range and style.